To provide each patient with the finest care and service in a professional environment that inspires trust and confidence.
To be committed to excellence in all of our services.
To treat the patient’s needs with the highest level of care, skill, and comfort.
To help our patients achieve the highest level of health possible.
To know our patients and their families, and for them to know us.
To enhance the lives of all those with whom we come in contact.
To participate enthusiastically, honestly, and positively in all areas of the practice.
To change, grow, and evolve our profession and society.
To maintain a safe and healthy environment for our patients and ourselves.
To improve by doing the right things and doing things right.
To be a part of the solution of any conflict or problem, to share our ideas and feelings, and to confront any issue in a win-win manner.
To create the ideal orthodontic practice in which employees earnestly, enthusiastically, and creatively work together to serve our patients and the continually improve on our delivery of care.
To foster an environment that supports and encourages all the above.